Friday, October 17, 2008

“How to do effective keyword research?”.

Recently I had a chance to use Keyword Elite SEO software. Indeed it’s a very user friendly keyword research SEO software. It has enabled me to create
- Position of keywords: Keywords are very essential for visitors to find what they’re looking for on your website. The best place to have these keywords is the title of the article of webpage and the top of the page in the title bar.
- Zero downtime: Visitors are impatient and there are loads of websites that can give them the information you’re giving. Added to that if your website is going to have downtime and slow pages, it is sure to make visitors disappear. 24×7 uptime is an absolute must on your website.
- Easy navigation: Nothing gives a website as much negative publicity as its navigation. If users are not able to find what they’re looking for quickly, they will make an exit from your website. Website design is critical in determining search engine popularity. If users are happy with your website design, search engines will automatically favor your website.
- The right keywords: Having the right keywords can mean the difference between an “also ran” website and one that is top of the list. Using overly common keywords risks the chance of being lost in the crowd while using less popular keywords means losing traffic altogether. It is best to use strategic, powerful keywords that stand out, add value to your website and describe what your website offers in as concise a manner as possible.
- Meta Tags: These are machine friendly descriptions of what your website is about. They are embedded in the backend HTML coding of a webpage and are used by robots that crawl websites to gauge the popularity of your website.
- Avoid overusing graphics: Graphics cannot be read by the search engine robots and hence by overusing these graphics you miss the potential to increase the search engine ranking of your website. It is best to use HTML code as much as possible.
- Regularly monitor website listing: It is important to frequently monitor the performance of your website in terms of search engine ranking. In this age of tough competition and websites scrambling to get listed on search engines, it is essential to know where you stand.
- Zero downtime: Visitors are impatient and there are loads of websites that can give them the information you’re giving. Added to that if your website is going to have downtime and slow pages, it is sure to make visitors disappear. 24×7 uptime is an absolute must on your website.
- Easy navigation: Nothing gives a website as much negative publicity as its navigation. If users are not able to find what they’re looking for quickly, they will make an exit from your website. Website design is critical in determining search engine popularity. If users are happy with your website design, search engines will automatically favor your website.
- The right keywords: Having the right keywords can mean the difference between an “also ran” website and one that is top of the list. Using overly common keywords risks the chance of being lost in the crowd while using less popular keywords means losing traffic altogether. It is best to use strategic, powerful keywords that stand out, add value to your website and describe what your website offers in as concise a manner as possible.
- Meta Tags: These are machine friendly descriptions of what your website is about. They are embedded in the backend HTML coding of a webpage and are used by robots that crawl websites to gauge the popularity of your website.
- Avoid overusing graphics: Graphics cannot be read by the search engine robots and hence by overusing these graphics you miss the potential to increase the search engine ranking of your website. It is best to use HTML code as much as possible.
- Regularly monitor website listing: It is important to frequently monitor the performance of your website in terms of search engine ranking. In this age of tough competition and websites scrambling to get listed on search engines, it is essential to know where you stand.

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